http://diamondpr.com/blog/ en alex@webgraph.com Copyright 2010 2010-07-29T18:53:23+00:00 http://diamondpr.com/blog/post/miamis_got_the_spice_red_brings_the_sizzle/ http://diamondpr.com/blog/post/miamis_got_the_spice_red_brings_the_sizzle/#When:17:53:23Z If you live in Miami, you likely already know about Miami Spice, but if not, “Miami Spice 2010 is a mouth-watering summer restaurant promotion showcasing the very best of Miami cuisine.”  It’s a chance to sample some of the city’s most celebrated chef’s specialty dishes for a fraction of the regular price ($22 for lunch and $35 for dinner).  To add to the fun and festivities of Miami Spice,Red, the Steakhouse is running a Twitter promo to give a lucky winner each week a free Miami Spice dinner for two. (Find out how to win) 2010-07-29T17:53:23+00:00 http://diamondpr.com/blog/post/mom_bloggers_in_puerto_rico/ http://diamondpr.com/blog/post/mom_bloggers_in_puerto_rico/#When:18:49:11Z Debbie, Corinne, Amber, and Colleen (better known to some as @deliciousbaby, @hvbabywilltrvl, @crazycanuckblog, and @travelmamas) were hosted by the San Juan Marriott for a few fun filled days of kite flying, water sliding, fort exploring, and rollercoaster riding fun.  (Oh, we invited their kids too.)  Click here for a few highlights of the trip in pictures. 2010-07-26T18:49:11+00:00 http://diamondpr.com/blog/post/a_tbex_taco_truck_tweet_up_in_pictures/ http://diamondpr.com/blog/post/a_tbex_taco_truck_tweet_up_in_pictures/#When:14:04:50Z Who doesn’t like tacos? And who doesn’t like food from a truck? Put ‘em together, and add a bunch of hungover TBEX attendees at the end of a two day conference and you have a match made in heaven.  (View it in pictures) 2010-07-02T14:04:50+00:00 http://diamondpr.com/blog/post/in_flight_tweet_ups/ http://diamondpr.com/blog/post/in_flight_tweet_ups/#When:12:39:28Z The phenomenon of tweet ups has peaked and everyone is either hosting or attending them - whether planned in advance or impromptu - most in the Twitter world have heard of, if not been to, a tweet up.  I’ve seen tweet-ups at hotels, bars, restaurants, parks, ball games and bathrooms (ok, maybe not bathrooms, but bars are definitely the most popular).  Diamond PR is even hosting a “Taco Truck Tweet Up” at the end of TBEX (follow us for details on the location).  But I’ve still yet to see an “In-Flight Tweet Up” with fellow travelers while 30,000 feet up… until now? (read more) 2010-06-23T12:39:28+00:00 http://diamondpr.com/blog/post/darling_i_love_you_but_give_me_park_avenue/ http://diamondpr.com/blog/post/darling_i_love_you_but_give_me_park_avenue/#When:17:11:21Z In an age where social media is quickly becoming king; conferences are held via Skype; and Facebook “friends” and Twitter “followers” make an entourage; is the Big Apple still the be-all, end-all of publicity? To this native South Floridian, the answer is a resounding yes. (read more) 2010-06-14T17:11:21+00:00 http://diamondpr.com/blog/post/risky_business1/ http://diamondpr.com/blog/post/risky_business1/#When:19:50:48Z In PR, we are constantly asked to forecast numbers and potential return on investment (the dreaded ROI) for our clients before we can move forward and implement the fun, brilliant and sometimes off the wall campaigns we have created. Mostly, we get this question when it has to do with… drum roll… social media. (read more) 2010-06-08T19:50:48+00:00 http://diamondpr.com/blog/post/thank_you_toronto1/ http://diamondpr.com/blog/post/thank_you_toronto1/#When:17:53:57Z I’m sitting on the plane on the way home from Toronto basking in the glory of two successful media events.  I went to Canada with executives from the San Juan Marriott with the goal of putting the resort on the radar screen of the media and writers in the Toronto area, as well as to just meet these journalists in person - as it’s always nice to have that personal introduction vs. just emails and phone calls. (Read more) 2010-05-28T17:53:57+00:00 http://diamondpr.com/blog/post/discount_room_rates_for_post_tbex_travel/ http://diamondpr.com/blog/post/discount_room_rates_for_post_tbex_travel/#When:18:00:56Z In honor of TBEX ‘10, four Caribbean resorts are offering exclusive “TBEX Attendee Only” rates for stays during the week following TBEX, June 28 - July 2, 2010. 2010-04-26T18:00:56+00:00 http://diamondpr.com/blog/post/were_going_to_costa_rica/ http://diamondpr.com/blog/post/were_going_to_costa_rica/#When:21:03:05Z Big news on the home front… we have a new client.  Who? Where? Why? Read on… 2010-04-08T21:03:05+00:00 http://diamondpr.com/blog/post/free_tbex10_tickets_yes_free1/ http://diamondpr.com/blog/post/free_tbex10_tickets_yes_free1/#When:13:03:07Z As big fans of the concept of TBEX, and fans of its creators and organizers, we decided to get our clients involved as sponsors this year, and of course, attend ourselves.  We snatched up our tickets as soon as we saw they were for sale, as did many others apparently – since it sold out months in advance of the June event. Recently, we’ve heard about people in the Twittersphere seeking these now elusive tickets and realized we had a solution, at least for three of those people… (read more) 2010-03-29T13:03:07+00:00 http://diamondpr.com/blog/post/anything_you_can_do_i_can_do_better._no_you_cant_seriously/ http://diamondpr.com/blog/post/anything_you_can_do_i_can_do_better._no_you_cant_seriously/#When:20:35:22Z In an age where everyone claims to be able to do everything, is anything actually getting accomplished? During this week’s company meeting, we were discussing a potential client who was currently retaining a Search Engine Optimization (SEO) firm as their agency of record. That firm is charged with handling all public relations initiatives including media relations. I’m all for SEO. I think it’s a valuable tool that is necessary to increase web traffic and propel a topic or business to the top of the online heap. An SEO firm, however, has no business claiming to be a PR firm. That’s like being a dentist who says he can perform boob jobs. If you paint spots on a house cat, does that make it a cheetah? I don’t think so. (read more) 2010-03-17T20:35:22+00:00 http://diamondpr.com/blog/post/oops.i_tweeted/ http://diamondpr.com/blog/post/oops.i_tweeted/#When:01:23:43Z To our fabulous clients and prospectives….we feel your pain.  You’ve been urged to jump on the social media bandwagon and have Facebook down to a science, but now, it’s time to tweet.  We’ve stressed the importance of having a voice on Twitter, yet you really just don’t want to do it.  Too time consuming and does anyone really care what you have to say anyway?  The answer is yes!  If done right your Twitter feed can be cheeky, fun and a cool way of engaging everyone from the media to those you really want to know….your consumer.  Let’s start slow….(read more) 2010-02-18T01:23:43+00:00 http://diamondpr.com/blog/post/smooth_seas_dont_make_good_sailors/ http://diamondpr.com/blog/post/smooth_seas_dont_make_good_sailors/#When:20:53:50Z Six months into my first PR job, I was having one of those “days.”  Everything was a challenge.  By mid afternoon this resulted in a total meltdown over a media tip sheet stuck in a fax machine. (Yes, I come from the days when releases/tip sheets were sent via fax and mail!)  My boss walked in, handed me one of those rough bathroom paper towels and with no emotion or sympathy stated, “Honey, smooth seas don’t make good sailors.” (read more) 2010-02-01T20:53:50+00:00 http://diamondpr.com/blog/post/post_traumatic_press_disorder/ http://diamondpr.com/blog/post/post_traumatic_press_disorder/#When:20:21:50Z Have you been fired, let go, laid off or downsized from the publishing industry?  If so, you might be suffering from Post-Traumatic Press Disorder (PTPD).  PTPD is a rare, but serious ailment and if not treated immediately could cause long term, even permanent effects. What are we doing to help alleviate symptoms among our friends in the travel sector? Read on… 2010-01-20T20:21:50+00:00 http://diamondpr.com/blog/post/hold_your_applause/ http://diamondpr.com/blog/post/hold_your_applause/#When:21:59:20Z Hello 2010!  Funny seeing you here – feels like just yesterday we were welcoming your predecessor, 2009.  Anyhow, it’s nice to meet – we have a good feeling about you… Our new year’s resolution? Get this blog going already – it’s about time to practice what we preach!  (Read more) 2010-01-19T21:59:20+00:00